Network Marketing (MLM) has changed completely in the last 5 years as a result of Innovations in Internet and communications technology which have revolutionised the ways we can talk to and connect with people.
We can now easily communicate and become friends with people in any country on the planet from our smart phone.
Facebook Friends, Facetime, Skype, Zoom meetings and more.
Now initially many of the big network marketing companies would not allow their members to market online because they were effectively “intruding” on the sales territory of other members who lived in the areas you were trying to sell in.
I learnt this the hard way.
In 2013 I was introduced to Nutriway, the vitamins and supplements division of Amway (Called Nutrilite in the USA) by the mother of one of my childrens school friends. At the time I was creating my “Design Your New Life” website and I thought that the Nutriway Vitamins and supplements would be a great addition to my new web-based business.
So I went to meetings and listened to the top earners presentations.
I was excited, but when I asked if I could sell on my website the answer was No-Way.
It seemed ridiculous to me but that was the way it worked then.
But as time passed and technology became more and more powerful, the big companies had no choice but to embrace the new tools. They all have competitors and if the competition allowed worldwide online sales they had to follow or lose massive market share.
And of course, the new countries they could now service online resulted in increased sales for the companies.
So lets briefly look at the OLD way and NEW way
The Old Way – Build Your Audience In Your Local Area
So, back as recently as 6 years ago in the days of the old paradigm, people built a business locally. That was the model and there were no better options available.
So when you started, you would write down all the people you knew. Friends relatives acquaintances, shop assistants you saw regularly, and your hair stylist, beauty salon (women only😊)
Parents of your childrens school friends you saw at their sports or functions
You would make your list of everybody you knew and then you would basically get out of your comfort zone and get up enough confidence to reach out and say something like:
“Hey, do you keep an open mind to new ways of making money?
I just started a part-time business. I’d love to be able to share it with you.
When are you free? Let’s meet up for coffee.”
Or “I am having a few friends over for coffee to share the new business I am in”
Would you like to come?
Why? Because the technology we now have readily available to use simply didn’t exist back then.
But there’s a lot of these old school marketing techniques that are still taught, because some people made millions of dollars.
But they were the exception not the rule. Definitely not typical.
Many more people failed because they were not comfortable selling to family and friends
The New Way – Build Your Audience Online
Now You can do the same thing all on social media and you can do it with people that are way outside your local area.
It’s easy when you have FaceBook Friends, Instagram Followers, LinkedIn acquaintances etc.
You can go online very easily and increase your circle (ie potential customers) every single day.
There is no need to pester your family and friends, go to local meetings, coffee mornings whatever.
Once you learn the skills and the technology and take action, you can grow a far bigger business than was ever possible under that old way.
Of course you will still need to take action that is out of many people’s Comfort Zone, but compared to the old way, much less daunting
So if you are interested to get started, I am currently focussing on a new opportunity in the CBD Oil niche which seems to be going viral right now.
I decided to get in now when one of my mentor/guru Chris Record created a really cool separate training for this CBD Oil company. Its called “CBD Challenge” and if you sign up through that company (Called Hempworks) for a FREE account through him or one of his affiliates he will give you, as a bonus, 90 video trainings in one comprehesive website which is exclusisive to people who sign up through the CBD Challenge.
The good news is that these training videos are not only valuable for this but also any other online business you might decide to join in the future.
If this is something you might be interested in, you can get a Free Account and look at the training site and watch the trainings for yourself?
So, as online marketers, who previously simply ridiculed or simply dismissed MLM’s, I believe we should re-think our old way and look at any business, MLM or Online based on it’s merits.
The other factor is that traditional affiliate and online marketing opportunities are now so widely used, that the competition has made it more difficult to build a sustainable passive income from them alone. It has turned from a Blue Ocean into a Red Ocean
And so-called Business Opportunities have become much more tightly regulated and scrutinised, so many are failing or being shut-down by the regulators (usually with good reason).
The days of big-paydays are, I believe, over.